Loyal customer is great, how about your employee loyalty ?
I used to work for Satyam computers between 2004-2007. Head of the unit was called AIC - Associate in Charge that means he is responsible for Associate, Investor, Customer. What happened to Satyam was a different story, but what I want to talk about today is Loyalty. Don't tell me the quote, get a dog if you want loyalty, tigers doesn't work for loyalty. We will focus on the concept of Loyalty in terms of AIC (Associate, Investor, Customer). Lot of companies focused on customer loyalty. The culture and principles of these companies are fully focused on customer loyalty only. Investors are happy because of the growth and you got lot of long term investors. The only way Associates are happy is because of the stocks they received and the growth they saw in those stocks. So your Associates are indirectly happy investors. This worked so far, but with COVID19 it started testing this theory of keeping your Customer and investors happy and making your associates happy indirectly ...