Amazing or Amazon ???
Founded : Incorporated July 1994 Vision : To be Earth's most customer-centric company where people can find and discover anything they want to buy online. If you are studying about eCommerce your study is not complete without reading about Amazon. What amazes me about amazon is their strategy. They are not like other companies who will become competitors. They conquered an industry (book publishing). They never competed, they conquered. This company is spending lot of money, they are not worried about profits, margins and success. Every body knows about Amazon.com, Amazon Kindle Fire, amazon cloud and their web services. But there is more than what meets human eye here. Amazon is also into several businesses which we are not paying attention. Like Music, Video, App store, Grocery distribution (Seattle, WA) etc., It has faster growth than eBay and Google on a scale of 5 years. Netflix, IMDB, foursquare, zynga, Yelp use Amazon web service. Amazon.com has 38% growth in