Surya Prakash Jayanti

Few quotes I liked from my recent book "Contagious". STEPPS model for virality: In 2010, for example, there were almost 17,000 Olivias born in the US but only 492 Rosalies. It's always difficult to understand why some names catch fire and others don't. Word of mouth tends to reach people who are actually interested in the thing being discussed. One in 10 Americans tells the other nine how to vote, where to eat, and what to buy. People share things that make them look good to others. As the story gets transmitted from person to person, some details fall out and others are exaggerated. And it becomes more and more remarkable along the way. Experts estimate that as many as 10 trillion frequent flier miles are sitting in accounts, unused. Enough to travel to the moon and back 19.4 million times. Just like many other animals, people care about hierarchy. Apes engage in status displays and dogs try to figure out who is alpha. But status is inherently relational, Being the l

Quotes from the book "Masters of Scale" -  Reid Hoffman. The earlier you can predict a "Yes" in a field of "Nos" the bigger your opportunity. Part of the journey that we entrepreneurs are on is learning how to separate our winning instincts from our losing ideas. Your instincts are right 95% of the time and your ideas might be right 25% of the time. Time is your most precious resource; don't waste it on a bad idea. Naysayers are likely to be right, their "Nos" can help you switch from a failing Plan A to a more promising Plan B. It's better to have one hundred users who love you than a million users who just kind of like you. A lot of people have the fallacy of believing design is how it looks. Design is how it works. If you're not grappling with decisions, then you're living with a false sense of neutrality. Trust = Consistency Over Time. If you foolproof your culture, you'll have a culture of fools. You can train someone on