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Showing posts from June, 2018

Data Analytics Organization

All the companies realized the value of data and have some kind of data organization within their org structures. But what is the ideal data organization for your organization? First thing first, what kind of company are you ? If you are Tech product based company, you should have analytics as part of the product and feedback loop. you should have product Eco-system embedded with analytics driving the features, insights about usage and customer demands. So analytics is key pillar of the product. so your Innovatin executive can own the data organization in my opinion. so they can drive sales, experience and product Eco-system. If you are non-tech product based company, Analytics are more useful for the company rather than the clients. you still should have data collected through the life cycle of the product. This can be important service offering for the customer. In my opinion the data organization can live under product executive to drive metrics and KPI's. If you are eC